Q2 2024 Performance of Top Drawing & Coloring iOS Apps in the US

As we step into the second quarter of 2024, the Drawing & Coloring category on the iOS platform has shown notable trends in user engagement and downloads. Here's how the top 5 apps have fared, with data sourced from Sensor Tower.

Happy Color by Numbers Game experienced fluctuations in weekly revenue, peaking at $8K and hitting zero several times throughout the quarter. Downloads saw a significant spike, reaching up to 2M in the first half of May, while weekly active users showed a steady increase, peaking at nearly 8K.

For Pixel Art － Color by Number, revenue ranged between $55K and $218K, with a notable peak in mid-May. Downloads remained consistent, with a high of 1.1M in mid-June. Weekly active users fluctuated, reaching a peak of over 7K in the same period.

My Coloring Book, with no recorded revenue, had its downloads vary significantly, with a high of 1.6M at the end of April and a low of 132K by the quarter's end. The trend in weekly active users decreased over time, starting at 9.4K and dropping to just over 6K.

Baby coloring book for kids 2+ generated revenue between $25K and $84K. Downloads showed a gradual increase, with a notable jump to 570K in mid-June. Weekly active users saw a steady rise, ending the quarter with 1.8K.

Lastly, Color by Number：Coloring Games maintained a revenue stream between $513K and $655K, with downloads hovering around the 300K to 400K range. Weekly active users experienced a dip in mid-April but recovered to 1.5K by the end of June.

For more detailed insights and data on app performance, Sensor Tower's platform offers an in-depth analysis of the mobile app ecosystem.